Vision, Mission & Core Values


Our Vision is to be a Benchmark in the Steel Service Centre Industry for Service Excellence.

We will achieve this through

  • Our Approach to the market Leading the industry in service levels, addressing a wide basket of customer needs, and actively engaging in developing and expanding our chosen markets.
  • Our Product and Service Quality Offering manufacturing flexibility and desired quality at competitive cost by setting up Best in Class infrastructure and processing facilities.
  • Our Partnerships Value creating partnerships with key stakeholders for achieving sustainable competitive advantage.
  • Our Conduct By providing a safe workplace, fostering people excellence, encouraging innovation and agility, respecting the environment, caring for our communities and demonstrating high ethical standards.


To be a trusted and irreplaceable bridge between steel customers and suppliers.

Core values

  • Credibility
  • Customer Focus
  • Continuous Improvement
  • Agility
  • Team Work